At Florent Pakistan, we are committed to protecting and respecting your privacy. This policy along with our terms and conditions, and any other documents referred to on the website, set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
By visiting www.florentpakistan.com and its other products you are accepting and consenting to the practices described in this policy.
We may collect and process the following data about you:
Information you give us.
You may give us information about you by filling in forms on our site www.florentpakistan.com or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information.
Information we collect about you.
With regard to each of your visits to our site we may automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources.
We may receive information about you if you use any of the other services we provide including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies.
Information about social media pages
Florent Pakistan maintains its own social media profiles on social networks such as Facebook and Instagram. We regularly publish and share content, offers and product recommendations of your brand on our pages of which we shall have sole ownership. The operators of the social networks record your usage behaviour via cookies and similar technologies upon every interaction on our pages or other Facebook or Instagram websites. Page operators can view general statistics about the interests and demographic characteristics (e.g. age, gender, region) of page visitors. When you use social networks, the nature, scope and purposes of processing social network data are determined primarily by social network operators.
Finally, you should also bear in mind that Florent Pakistan brings together multiple companies. However, these companies do not offer you services or process your data.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
Information you give to us.
We will use this information to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about; to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you.
If you are an existing customer, we will only contact you by electronic means (E-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.
Information we collect about you.
We will use this information to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our site to ensure that content is presented in the most effective manner for you and for your computer; to allow you to participate in interactive features of our service when you choose to do so; as part of our efforts to keep our site safe and secure; to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Information we receive from other sources.
We may combine this information with the information you give to us and the information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
We offer you various newsletter and magazine services which include: Inspirational content such as updates on brands, trends, offers, sales, and categories; reminders e.g. when an item on your wish list is available, if items in your bag are forgotten or if you asked for a size reminder; surveys which for example seek to find out whether you liked the items you purchased; personalised recommendations of items we think you might like based on your previous orders and browsing behaviour; updates from influencers or brands that you may follow on our site.
If you signed up for our magazine, you will receive some services as described above depending on our discretion.
DISCLOSURE OF YOUR INFORMATION
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
We may share your information with selected third parties including:
Business partners, suppliers and sub-contractors for the running of our website and performance of any contract between them or you.
Advertisers and advertising networks require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 women aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisements to that target audience.
Analytics and search engine providers that assist us in the improvement and optimization of our site.
Credit reference agencies for the purpose of assessing your credit score this is a condition of us entering into a contract with you.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
WHERE WE STORE YOUR PERSONAL DATA
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
WHEN WILL MY DATA BE DELETED?
We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.